Vitruvian Fitness® vs. Vitruvian Trainer+: What You Need to Know

Tom Wigginton • September 3, 2025

Who We Are: Vitruvian Fitness® in Colorado

Vitruvian Fitness

Vitruvian Fitness is a brick-and-mortar strength training gym in Wheat Ridge, Colorado. We opened in 2010 and for more than 15 years have provided personalized functional strength training in small groups. Every member has a program designed specifically for them, guided by an experienced coach.


We are also the registered trademark holders of the name Vitruvian Fitness in the United States.


This matters because another company, Vitruvian Form in Perth, Australia, markets an electric strength training device called the Vitruvian Trainer+ (or Trainer Plus). And when they brought their product to market in the United States, it also brought a fair amount of confusion for people searching online for fitness solutions.

What We Do at Vitruvian Fitness


Vitruvian Fitness is about people, not hardware. We design and deliver comprehensive strength training programs that are personal, sustainable, rooted in science and the functional applicability to each person's life. We have trained thousands of adults of all ages and backgrounds who come to us seeking strength, performance, health, and mobility. Our members train in our Colorado studio and remotely with us across the United States.


Over the course of 15+ years, we have coached:


  • Collegiate, Olympic, professional, and amateur athletes in ice hockey, volleyball, soccer, motocross, golf, triathlon, road cycling, mountain biking, skiing and snowboarding, tennis, and more

  • Podium seekers, age-group competitors, and weekend warriors

  • General population adults seeking functional fitness at every stage of life: singles, spouses, parents, empty nesters, and seniors

  • People recovering from injuries and people with chronic disease – in remission, in recovery, in casts, slings, crutches, and even on walkers

For over 15 years we have provided real training with real results for real people, guided by real coaches.

Who They Are: Vitruvian Form and the Trainer+


Vitruvian Form is an Australian startup that created the Vitruvian Trainer+, also called the Trainer Plus. The Trainer+ is an electric strength machine with cables and a platform, controlled by an app on your phone or tablet.

The Problem: Confusion in the Marketplace


In July of 2022, the United States Patent and Trademark Office formally and finally rejected Vitruvian Form’s trademark application to use the name Vitruvian because of the likelihood of confusion it would create with our registered mark. Despite this ruling and our objections, Vitruvian Form continued to use the name.


In early 2024, their founder flew to Colorado to meet with me about buying the name. Immediately after that meeting however, the company went quiet and declined to continue our conversation.


What this confusion has meant:


  • Our online search engine visibility is diluted substantially and our social media reach is diminished by their marketing, which includes coverage in Time magazine, several tech review sites, and a partnership with USA Triathlon.


  • We receive frequent phone calls that appear to be misdirected inquiries for Vitruvian Form.

  • We receive frequent voicemails at Vitruvian Fitness from people seeking customer service for the Vitruvian Trainer+.

In short, their choice to use the Vitruvian name caused exactly the confusion the USPTO warned about.

The Difference Between Vitruvian Fitness® and Vitruvian Trainer+


  • Vitruvian Fitness®: A strength training gym in Colorado with over 15 years of history. Thousands of clients trained. Coaching in person. Real people. Real results.

  • Vitruvian Trainer+: A piece of exercise equipment marketed as a comprehensive training system.

The Bottom Line


If you search online for the terms “Vitruvian,” “Vitruvian Fitness,” or “Vitruvian Trainer+,” it is important to know there are significant differences in the results you'll get served. We are not connected to the Australian company or their Trainer+ device. We are a real gym with live coaches serving people in Colorado in person and remotely across the United States.


Vitruvian Fitness is the original. Vitruvian Fitness is a registered trademark.


If you are looking for personalized strength training that has stood the test of time, Vitruvian Fitness is here in Colorado, helping adults live stronger, longer, and healthier lives since 2010. Contact us to learn how we can help you.


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Photo by yury kirillov on Unsplash

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